E-mail Marketing Losing - RSS Feeds Winning
Over the past 30 years I've been involved with electronic mail (email or e-mail) I've watched it evolve from a strictly internal system for business and "BBS" (bulletin board systems) to then becoming...
View ArticleEffective Newsletters Today - Part 1 - Getting it There
Back in the days before compters and networks became mainstream - in fact back before most people had access to a computer at all, businesses used to create newsletters to keep in touch with their...
View ArticleAround the World with David Ingram
P-zip Marketing's technical division, Pacific Data Capture, has been working with David Ingram, aka "The Taxman" on his new live streaming online call-in and talk show - Around The World.Setting up and...
View ArticleThe Power of Interview
Today's customers are skeptical. They take a long time to warm up to new business relations, preferring to deal more and more with the ones they know. They revere WOM (Word of Mouth) information from...
View ArticleWhy You Should Use A Content Manager for Your Website
My daughter-in-law has been struggling with the creation of a couple of new web sites, one for her boss' business and one for her seasonal wreath business she shares with her mother.She's been doing...
View ArticleLaunch Your Web Sooner Rather Than Later
We have to learn from our mistakes too - here's one.A long-time customer of mine decided they wanted to put together a new social site beside their already very active and profitable base site. The...
View ArticleWhy We Cater To Home and Small Businesses
The "Homepreneurs" are finally getting recognized as the powerhouse in the economy that they are. We've known this for many years, having been home-based for most of the past 40 years.That's why it's...
View ArticleWebsite Redo - Why and How?
First in a series on redoing your existing websiteThe web today is so different from what it was even as little as a couple of years ago. It is far more interactive. This means it is drawing in more...
View ArticleWebsite Redo - Part 2 - What Tools and Identify The Goal(s)
Identify the Goals of Your WebsiteThe Old GoalsWhen you first had a business website put together your goals in doing so may not have been entirely clear. Some companies did it simply because "it was...
View ArticleCanadian Version of CAN-SPAM Act is "Worse"
Well, not worse if you are a typical Netizen trying to use email and your computer for real work or pleasure, but for those of us who use email for our business communications it may turn out to be a...
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